How to Grow Your Financial Services Firm
How to Grow Your Financial Services Firm If you are like most financial services firms, you need more than just a great financial mailing list to grow your business. You need to develop direct mail...
View ArticleWhat is the Difference Between Consumer and Resident Occupant Lists?
What is the Difference Between Consumer and Resident Occupant Lists? If you are marketing to consumers, you have many decisions to make when putting together your direct marketing piece. One of them is...
View ArticleKnow Your Email Bounces
Know Your Email Bounces Bounce. Why does such a happy word make email marketers shudder? Because bounce rates impact the deliverability of your beautiful email marketing campaigns. Too many hard...
View ArticleHow to Develop Content That Works
How to Develop Content That Works “My website is a beast that must be fed,” a real estate broker recently lamented. And the website’s favorite food is content. Your website, email campaigns, and social...
View ArticleUse Infographics to Boost Your Marketing
If you want your audience to remember your message, using an image is always a good idea. People are visual, and images and infographics make an impact. Memorial Day is just around the corner, so it...
View ArticleMake an Offer Your Prospects Can’t Refuse
Make an Offer Your Prospects Can’t Refuse If your marketing campaigns don’t drive response, then why do them? Whether you are sending a direct mail piece, creating an email campaign, or tapping into...
View ArticleTest Your Email Marketing IQ
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View ArticleThe Benefits of Direct Mail Campaigns
In a world of digital marketing, many believe that direct mail campaigns have become prosaic. The truth is that the constant influx of emails and social media and the ease with which these can be sent...
View ArticleDirect Mail Offers What Other Marketing Methods Can’t
Technology has changed the world, and the world of marketing. There isn’t any disputing that. The capabilities and new avenues of marketing from email, to video and even social media marketing are all...
View ArticleUsing Direct Mailing for Financial Services Marketing
Using Direct Mailing for Financial Services Marketing The financial services industry is using direct mail more than ever before, and for good reason—response rates are high. The United States Post...
View ArticleBenefits of Direct Mail in 2021
Buying a direct mail list is still a worthy investment for your company in 2021. The returns that companies get from direct mail lists, far outweigh the costs. Today companies selling the lists are now...
View ArticleMarketing To Seniors
Marketing to Seniors Table of Contents Is reaching the senior market critical to your business? While a targeted senior mailing list is crucial for reaching this demographic, a strategic omnichannel...
View ArticleMarketing To Donors
Marketing to Donors Table of Contents Is reaching high-value donors critical to your business? While a targeted donor mailing list is crucial for reaching this demographic, a strategic omnichannel...
View ArticleUsing Specialized Automotive Mailing Lists to Increase Your Sales
Elevating your current automotive marketing campaign has never been easier. Nowadays marketing data on car buyers are more accurate and includes many more data points than before. Thus providing...
View ArticleUse Mailing Lists to Build Brand Loyalty
Businesses who wish to maximize ROI need to understand the dynamics of today’s marketing environment. Today, the most successful marketing is accomplished by a shrewd integration of online and offline...
View ArticleUsing Business Mailing Lists To Drive Leads
Finding new business leads can be a tricky process, whether you are relying on yourself, your marketing team, or your sales team to determine “who” should be your next prospect. In addition to the...
View ArticleCreate a Personalized Mail Piece
Adding personalized elements to your mail piece increases response rates. Mail recipients prefer to receive mailers that say their name, are products and services that they are interested in and speak...
View ArticleWhy Companies Are Going Back To Direct Mailers
For the last few years, email marketing data has been on the rise and at the forefront of new business marketing strategies. Now, emails are being used to the point that the consumer is overwhelmed...
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